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4 Months






Pkr 25,000/-

Digital Marketing course

Welcome to the Digital Marketing course at The App Station!

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

This comprehensive course is designed to give you a solid understanding of the digital marketing landscape and the skills you need to create and implement effective digital marketing campaigns. Whether you’re new to digital marketing or looking to expand your skillset, our course will provide you with the knowledge and tools you need to succeed in today’s digital world.

The course is divided into several modules, each covering a specific application of the Microsoft Office Suite. Here’s a preview of what you can expect to learn:

WHY WE SHOULD LEARN Digital marketing?

1. Jobs are diverse and popular

Digital marketing gives a huge scope as the field is in high demand. Unlike other fields, digital marketing has a lot of career opportunities that too with a high pay scale. A person can also make money as a freelancer digital marketer. One can have access to specializations such as email marketing, social media marketing, influencer marketing, brand marketing, offline marketing and much more.

2. Digital marketing gives you entrepreneurial skills

When you choose to study from an accredited institution, you will learn behavioral skills. Digital marketers should possess good communication skills, be quick on their feet to solve problems, respond to changes in the market and excellent skills to represent the brand they are promoting, these skills make them stand out from others giving them an entrepreneurial mindset. As digital marketers have good working relationships with their clients to inspire people to buy their products, these leadership qualities give them an edge of being the face of a certain brand.

Course Outline

Module 1:

  • Certified Digital Marketing
  • Course Outline:
  • Introduction to Digital Marketing
  • Building The Digital Mindset
  • Building your Business from
  • Scratch (Business Ideas)
  • Social Media Marketing
  • Facebook Marketing:

Module 2: 

  • Instagram Marketing:
  • Setting up Instagram Business
  • Instagram Themes / Aesthetics
  • Instagram Optimization
  • Designing Buyer Persona
  • IGTV
  • Instagram Luxuries
  • Automation

Module 3: 

  • Search Engine Optimization:
  • Review a Website within SECONDS
  • Keyword Research & Analysis
  • Meta Tags
  • SEO Tools
  • Backlinks
  • SEO Audit

Module 4: 

  •  Setting up your own Digital
  • Marketing Agency
  • How to get clients Online
  • How to make Contracts
  • How to win High Paying Long
  • term clients.