1. Email Marketing

Email marketing sounds pretty self-explanatory — you send emails to targeted lists. But it’s that targeting that requires specialized skills.

Marketing emails are sent to lists of customers and prospects to drum up business and build awareness of products and services. They’re also frequently sent out to engage audiences, even when there’s no hard sale. It’s the email marketer’s job to test different subject lines, text, and formats to see which emails get the most attention.

Average salary for Email Marketing Manager: $65,834

2. Search Engine Optimization (SEO)

No matter what your experience looks like, Search Engine Optimization will probably play a significant role in digital marketing. It’s the backbone of every piece of content that’s written since all content has the goal of discoverability.

The digital marketing career outlook for SEO specialists is strong. There is a great need for professionals who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. These bases all must be covered to maximize online traffic.Average salary for SEO Manager: $62,621

copywriters obviously need a strong writing background, but beyond that they must be creative and curious. Their job revolves around getting people to pay attention in a world full of distractions.

Average salary for Copywriter: $58,465

4. Content Writing

At first glance, content writing and copywriting may seem like the same digital marketing role, but as you get started in digital marketing, you’ll see that they have two distinct jobs.

Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create whitepapers and case studies, blog posts, and eBooks that educate readers and keep them coming back for more.

Average salary for Content Manager: $56,779

There are many reasons why learning Microsoft Office Suite is important, some of them include:

1. Industry-wide adoption: Microsoft Office Suite is one of the most widely used software suites in the world, and is used by businesses and organizations of all sizes. Understanding how to use it effectively and efficiently can give you an edge in the job market.

2. Productivity improvement: Microsoft Office Suite contains a set of tools that can help you to increase productivity, such as word processing, spreadsheets, presentations, and email management tools. By learning how to use these tools, you can complete tasks more quickly and efficiently, allowing you to focus on more important things.

3. Communication and collaboration: With Office Suite applications like Outlook, Word, and PowerPoint, you can easily share and collaborate on documents, presentations and emails with your colleagues and clients. This makes it easy to work as a team, even when working remotely.

4. Data Analysis: Excel is one of the most widely used tool for data analysis in the industry. It can help you to quickly and easily analyze and visualize large amounts of data, which is extremely important in today’s data-driven business environment.

5. Career Advancement: Having knowledge of Office Suite can give you an advantage in the job market. Many companies require employees to have a basic knowledge of the tools in the Office Suite, which can open up new job opportunities for you.

6. Personal use: Microsoft Office Suite can also be used for personal use, such as creating a budget, creating a resume, tracking expenses and organizing personal schedule.

Overall, learning Microsoft Office Suite is a valuable investment in your future, it can help you become more productive and efficient, improve your communication and collaboration skills, and open up new career opportunities.