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What You Will Learn?
- Learn SEO factors to rank your website number1 on google search results.
- Learn to get more organic traffic to your website.
- Learn to complete a competitive analysis on a web page.
- Learn About Keyword Research and How to Effectively Use Keywords.
Duration: 1 months Classes: 12 days Hours: 24
In The SEO Course You Will learn
INTRODUCTION TO SEO
- What is Search engine optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of SEO
- Google Webmasters Tools
- Adding a Site and Verification Process
- Configuration
- Settings
- Geographic Settings
- URL Parameters
- Site Links
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Traffic
- Search Queries
- Links to Site / Internal Links
- Optimization
- Sitemaps
- Remove URLS from index
- HTML Suggestions
- Content Keywords
RESEARCH AND ANALYSIS OF KEYWORDS
- Importance of keywords in SEO
- What are keywords?
- Analysis of keywords of a particular company
- Research on keywords
- Different types of keywords
- Analysis of keywords using google ad words
- Competitor analysis
- Fitting right keywords to the project
SEO REPORTING
- Website position analysis
- Monthly reports
- Cyclic SEO
ON PAGE OPTIMIZATION
- How is on page optimization important in seo
- Web layout structure
- Codes used in website
- Design factors and guidelines
- Differences between dynamic and static sites?
- Domain name optimization
- File name and folder name optimization
- Title tag optimization
- Header optimization
- Footer optimization
- Site maps submission
- Image optimization
- Robots.txt
- • Dynamic site optimization techniques
- WordPress SEO
- Black hat SEO techniques.
OFF PAGE OPTIMIZATION
- Introduction to off page optimization
- Factors affecting offsite optimization
- services
- Importance of offsite optimization
- Current scenario of search engine optimization
- On page optimization versus off page optimization
- How to build links?
- Type of linking methods
- Link checking tools
- Directory submissions
- Social book marking
- Importance of integration of blog to gain SEO
- Local listing
- Forum signatures
- Article submissions
- Importance of social buttons and social media
- Press release submission