What You Will Learn?

• Learn SEO factors to rank your website number1 on google search results.
• Learn to get more organic traffic to your website.
• Learn to complete a competitive analysis on a web page.
• Learn About Keyword Research and How to Effectively Use Keywords.

Duration: 1 months Classes: 12 days Hours: 24

Search Engine Optimization

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In The SEO Course You Will learn

INTRODUCTION TO SEO

• What is Search engine optimization?
• History of Search engines?
• How is SEO important in digital marketing?
• How is search engine important for companies?
• How can search engine impact the brand and sales of a company?
• How does search engine algorithm work?
• Components of search engine?
• Different types of search engine?
• Operators used in search engine
• Algorithms used in SEO
• Updates of SEO
• Google Webmasters Tools
• Adding a Site and Verification Process
• Configuration
• Settings
• Geographic Settings
• URL Parameters
• Site Links
• Crawl Errors / Stats
• Google Fetch
• Blocking the Crawler and blocked pages
• Traffic
• Search Queries
• Links to Site / Internal Links
• Optimization
• Sitemaps
• Remove URLS from index
• HTML Suggestions
• Content Keywords

RESEARCH AND ANALYSIS OF KEYWORDS

• Importance of keywords in SEO
• What are keywords?
• Analysis of keywords of a particular company
• Research on keywords
• Different types of keywords
• Analysis of keywords using google ad words
• Competitor analysis
• Fitting right keywords to the project

SEO REPORTING

• Website position analysis
• Monthly reports
• Cyclic SEO

ON PAGE OPTIMIZATION

• How is on page optimization important in seo
• Web layout structure
• Codes used in website
• Design factors and guidelines
• Differences between dynamic and static sites?
• Domain name optimization
• File name and folder name optimization
• Title tag optimization
• Header optimization
• Footer optimization
• Site maps submission
• Image optimization
• Robots.txt
• • Dynamic site optimization techniques
• WordPress SEO
• Black hat SEO techniques.

OFF PAGE OPTIMIZATION

• Introduction to off page optimization
• Factors affecting offsite optimization
• services
• Importance of offsite optimization
• Current scenario of search engine optimization
• On page optimization versus off page optimization
• How to build links?
• Type of linking methods
• Link checking tools
• Directory submissions
• Social book marking
• Importance of integration of blog to gain SEO
• Local listing
• Forum signatures
• Article submissions
• Importance of social buttons and social media
• Press release submission

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